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Lead Intelligence, Managed

Your next customer is looking right now. We found them.

Wellspring identifies people actively researching what you sell across millions of websites you'll never see. Fresh prospect audiences, surfaced to your pipeline every morning, ready to find out about you.

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stream active
The problem

“I wish I'd found you sooner.”

Every founder has heard it.

It's the most expensive sentence in business, and most of the time nobody says it out loud.

When they do, it means a customer who should have been yours was most of the way through their decision before they ever knew you existed. They were looking. You were running ads, sending emails, sponsoring content, hoping the right thing reached the right person at the right moment.

The system in the middle was supposed to connect you. It didn't.

The trajectory

It gets more expensive every year.

And it works less every year.

The cost of reaching a customer has roughly doubled across most channels in five years. Lead marketplaces charge more per booked job. Paid search charges more per click. Cold email reply rates have halved. Data and marketing technology platforms will tell a rep that a company is showing intent without ever saying which person to call.

The platforms in the middle keep extracting more margin and delivering less qualified attention. Google consolidates. Lead vendors sign exclusivity deals. AI overviews intercept searches that used to reach a firm's website. Every year the gap between what a customer is worth and what it costs to find them narrows.

That gap is where most businesses die.

Quietly. Over years. And then all at once.

The pretenders

Data providers sell you a “masterpiece.”

They deliver a cardboard cutout.

The data and marketing technology industry has known about this problem for forty years and pretended a cure for almost as long. What they actually sell is a list of names that match a profile.

That does not answer who is buying right now.

Stale information

Numbers don't work, emails bounce, people moved months ago. You're paying for ghosts.

Hidden costs

Platform fees, minimums, overage charges, surprise upsells. The sticker price is never the real price.

Account-level intent

They tell you a company is interested, not which person. You get a logo. Your competitor gets the phone call.

The model is built on the wrong question. “Who fits the profile” doesn't win you a customer. “Who is buying right now” does.

The intelligence layer

Not a list. A wellspring
of people looking for what you provide.

Wellspring doesn't sell lists. It answers a different question entirely.

Who is reaching for your solution but can only see as far as the problem? They're blinded by all the noise that isn't the answer. And your business, the right answer all along, right in front of them.

Wellspring makes that connection.

How it works

From unknown activity to a named person, within 24 hours

Buyers are 57–70% through their decision before they ever contact a vendor.* That means the sale is mostly won or lost while they're still researching across sites you'll never see. Wellspring covers all of it, resolves the activity to real people, and delivers a fresh cohort to your pipeline every morning. Names, emails, phone numbers, addresses. Not companies. People.

*Gartner (2015), Forrester (2019, 2023)

97%average visitor resolution rate across 304M+ profiles

On average, 3% of website visitors convert. The other 97% leave without a trace.
Wellspring resolves those for you.

B2B & B2C visitor identification included at every access level.

B2B resolve
91%
B2C resolve
96%
Cross-context
88%
Flow velocity

Fresh data, always. Someone starts looking today, you know tomorrow.

Every flow and undercurrent refreshes continuously, with no stagnation and no stale lead pools. When someone goes in-market, they surface fast.

24hrfrom activity to your marketing platform · available in Surge tier
Taxonomy depth

50,000+ topics. Your market is covered.

From HVAC repair to personal injury law to mortgage refinance, every meaningful service category you can think of. Tracked person by person.

50k+topics
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Platform scale
300M+
People we can identify across the US
50,000+
Topics tracked, from home repair to SaaS to personal injury
6B+
Data points flowing through the system daily
24hr
From in-market to your pipeline
Who it's for

Built for teams that make a splash.

Home Services

HVAC, plumbing, roofing, remodeling

Reach homeowners before they call a competitor.

Personal Injury Law

Identify people looking for attorneys

CPL drops from $700+ to a fraction.

Insurance

57% of consumers actively shop coverage

Find them during the window.

Mortgage

2-3 week consideration cycle

Wellspring catches them at the start.

Marketing Agencies

Deploy across your entire client base

Your data edge, multiplied across every client.

B2B SaaS

50,000+ topics

Find the individuals behind the buying journey.

The math

The ROI is obvious.

Three verticals. Three calculations. The numbers speak for themselves.

HVAC Company
$15,340
average customer lifetime value

One new long-term customer covers a full year of Wellspring at $850/mo. The rest is pure upside.

Personal Injury Firm
42%
CPA reduction with intent audiences

Firms spending $20K/mo on ads save $8,400/mo. Wellspring costs $1,800.

Marketing Agency
3-5x
average CPL improvement across client campaigns

Deploy once, improve every client's campaigns. The lift compounds across your entire client roster.

Wellspring channels

Two ways the spring flows.

New prospects surfacing every day. Existing contacts enriched with what they're actually looking for.

Headwater

What the spring surfaces
every morning

A fresh current of people actively researching what you provide, with signal strength, category, and full contact info already attached. Ready to use.

No query needed, no analyst required. The spring flows.

config preview // signal_feed · live
// refresh_cycle: 06:00 daily
// delivery: crm_native, ads_manager, api
// platforms: all major marketing tools & custom integration. no added cost
// latency: < 24h from signal detection
Live feed Refreshed 06:02 AM · 2,841 fresh flows
Maria Walsh
Home Mortgage · B2C
91
Paul Nguyen
Data Infrastructure · B2B
88
Sarah Chen
CRM Software · B2B
97
James O'Connor
Senior Living · B2C
84
Linda Fischer
Marketing Automation · B2B
82
CRM Undercurrent

Your CRM sees only the surface.

Your CMS, CRM, and email platform know what customers do on your site. Everything else is dark. Which competitors are your leads considering? Is a prospect you lost six months ago back in-market? What products are they comparing you to? What problems are they solving without you?

Customer intelligence

Wellspring matches your CRM contacts against 304M+ profiles and pushes valuable undercurrent insights directly into your system securely. Weekly updates, real-time relevance, and zero complexity.

  • →Dynamic segments based on off-site behavior signals
  • →Smarter contact scoring with real buying signals
  • →Trigger automations for in-market contacts only
  • →Better ROI on email, SMS, and newsletter sends
Use cases

Competitor alerts

Know when your customers are actively browsing competitors, and re-engage with targeted offers before they switch.

Lapsed customer reactivation

Dormant contacts suddenly active in your category. Win them back at the exact moment they're in-market.

Category expansion

A homeowner researching roof repair is also searching for gutter installation. That's a second opportunity from the same buyer your CRM would never connect.

Works with any CRM. Data delivered via secure API on a SOC 2 Type II and ISO 27001 compliant channel. Weekly refreshes keep your segments current as behavior changes.

Custom sources

Every business has its own current. Tap into yours.

Go deeper. Custom sources surface your brand name, a competitor, a specific product line, a niche service only your industry cares about. If people are in-market for it, Wellspring surfaces it.

Your brand name A competitor's brand A specific product or service Industry-specific terms Emerging categories Local service areas

Custom sources are a one-time setup. Once active, they flow permanently across all 304M+ profiles. Allow 2-4 weeks for new sources to surface.

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Pricing

Two ways to use Wellspring. Pick one or both.

Find new prospects with Headwater, or activate existing customers with CRM Undercurrent. Bundle both for the best value.

Ripple
Flow
Surge
Prospect Headwater
Find new prospects for ads and outreach.
A pull = one fully resolved prospect audience delivered to your pipeline.
CRM Undercurrent
Activate existing customers with off-site intent signals pushed to your CRM.
$3,300
/mo
What's included
Additional pulls beyond your tier cap: $400 each (one-time per pull, delivered on demand)
Additional custom sources beyond included: $500 each (one-time setup, flows permanently after activation)
Supported platforms: Google Ads · Meta · TikTok · LinkedIn · X · Reddit · Microsoft Ads · Snapchat · Pinterest · Spotify · Criteo · Amazon DSP
Founder pricing. Limited availability. Rates lock for 3 months.
Ready to tap the spring

Your pipeline
starts at the Wellspring

You're losing customers you never knew existed. Tell us what you provide, and we'll find the people already looking for it. Named, verified, and ready to reach by tomorrow morning.