Find buyers, not accounts.
Why Wellspring.
A wellspring is a natural source. Water already moving underground, surfacing where it can be used. Most sales and marketing tools do the opposite. They push noise outward, hoping something lands. The good stuff, the real buying intent, stays underground.
Wellspring flips that. The interest is already out there. People are already researching. The platform surfaces that activity and delivers it where you can act on it. That is the whole idea. Find the people already in motion. Stop interrupting the ones who are not.
The same metaphor runs through delivery cadence. A ripple is the entry pace. A steady flow is regular cadence. A surge is full force. We scope the volume that matches what you can act on.
What the platform actually does.
Wellspring is a person-level behavioral intent data platform. It identifies individuals actively researching products and services across the open web, resolves that activity to named people with full contact information, and delivers the results directly into your sales and marketing tools.
Two services. Headwater finds new customers you have never spoken to. CRM Undercurrent enriches the customers you already have with off-site intent signals your CRM cannot see on its own. Both services resolve data at the individual person level. Not the company. Not the household. The person.
Account-level intent providers tell you a company is interested. They do not tell you who. Wellspring identifies the specific person behind the activity and gives you their name, email, phone number, and mailing address.
The philosophy.
Most of what passes for intent data is account-level guesswork wrapped in a dashboard. A company got flagged as in-market, now go guess which of the 47 people on LinkedIn is the one in-market. That is a worse problem than the one it claims to solve.
Wellspring was built on three convictions. First, person-level resolution is the only resolution that matters. If you cannot reach the individual buyer, you cannot sell to them. Second, freshness beats volume. A thousand stale contacts lose to a hundred fresh ones every time. Third, the data should flow to the tools you already use, not trap you in another dashboard.
Everything else follows from that. Daily refresh. Direct delivery to the ad platforms and CRMs you already run. No lock-in. No fluff. No AI-generated fake insights. Just the people who are looking right now, with the contact info you need to reach them.
Headwater: find new customers.
Headwater delivers fresh audiences of people who are actively researching what you sell. Home services companies use it to reach homeowners before they call a competitor. Personal injury firms use it to find people looking for attorneys at a fraction of the typical cost per lead. Insurance and mortgage companies use it to reach people actively researching rates. Marketing agencies deploy it across their entire client base as a data advantage that compounds with every account.
Each list includes full contact profiles and delivers via CSV export or API to 12 ad platforms including Google Ads, Meta, TikTok, LinkedIn, X, Reddit, Microsoft Ads, Snapchat, Pinterest, Spotify, Criteo, and Amazon DSP. When you upload a Wellspring audience as a custom audience, 85 to 100% of the contacts match against the platform's user base. The industry benchmark for comparable audience uploads is 40 to 60%. All platform integrations are included at no additional cost.
CRM Undercurrent: activate existing customers.
Your CRM knows what customers do on your site. Everything else is dark. CRM Undercurrent matches your existing contacts against Wellspring's 304M+ profile directory and pushes off-site intent signals directly into your CRM on a weekly refresh cycle.
When a customer starts browsing a competitor, you will know. When a dormant contact re-enters the market after months of silence, you will know that too. When a homeowner researching roof repair also starts looking at gutter installation, that second opportunity surfaces automatically. These are signals your CRM would never produce on its own because they happen outside your ecosystem entirely. The service works with any CRM that accepts API-based data or CSV imports.
Infrastructure and compliance.
Wellspring is built on infrastructure from AWS and MindCloud, both of which maintain SOC 2 Type II and ISO 27001 attestations. The integration layer runs on MindCloud, a SOC 2 Type II and ISO 27001 certified iPaaS platform, providing secure automated delivery to CRMs, marketing tools, and custom systems. No engineering resources needed on your end.
Wellspring does not collect data from your website. It surfaces intent signals from the open web and resolves them against its existing 304M+ person directory. The platform operates in compliance with applicable US state privacy laws including the California Consumer Privacy Act (CCPA) and its amendments under CPRA. Consumers can exercise their privacy rights at any time through the Your Privacy Choices page.